For arguably the first time since entering the U.S. market 50 years ago, the venerable Toyota brand, along with its vaunted Lexus luxury marque, finds itself on the defensive after a fatal crash linked to unintended acceleration prompted the recall of 3.8 million vehicles. Without a flawlessly executed public relations strategy, as well as a timely engineering solution to ease consumer fears and stem a potential swarm of product-liability lawsuits, the brands risk losing their hard-earned ...
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