The United States Council for Automotive Research names S. William (Bill) Gouse as executive director, effective Feb. 9.

Gouse is the council’s first permanent director and will manage the USCAR organization and promote collective research among member companies DaimlerChrysler Corp., Ford Motor Co., and General Motors Corp.

Previously, executives on loan from member companies rotated through the position in 2-year terms. Pat Flaherty, who is retiring from DC, has completed her term as executive director and will be vacating the position to make way for Gouse.

Gouse reports to the USCAR Council including: Mark Cherboby, DC vice president-advanced vehicle engineering; Gerhard Schmidt, Ford vice president-research & advanced engineering; and Larry Burns, GM vice president-research & development and planning.

“Bill brings the ideal mix of experience to this job,” Chernoby says. “He has overseen development of advanced automotive technologies and complements that with a background collaborating with industry and government.”

Gouse has more than 24 years of automotive engineering and management experience, including oversight of government sponsored research and collaborative projects. He most recently served as vice president-engineering with the American Trucking Assn. in Alexandria, VA.