Although 2005 was a tumultuous year for the automotive industry, auto makers spent less on incentives and vehicle discounts in the U.S. than they did in 2004, says. The industry’s aggregate spending on incentives totaled approximately $42.6 billion in 2005, down from $43.8 billion in 2004, according to the website’s “True Cost of Incentives” report. “The downward trend may be sustainable if the investment continues to be targeted for effective use – and, of course, if the ’06 ...

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