GENT, Belgium – Activity at the Volvo Cars assembly plant here is at a fever pitch as workers begin production of the new S40 sedan. The startup marks the culmination of a €370 million ($424 million) investment in the facility and the beginning of the biggest challenge: selling an all-new product in a relatively weak global auto market. As daunting as the task may be, Volvo believes the new S40 will be a hit. The new car marks the first time the Swedish auto maker has worked closely with ...

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