GOTHENBERG, Sweden – How do you make safety sexy? That’s exactly the issue Volvo Car Corp. designers are grappling with as they sketch the Swedish auto maker’s next-generation vehicles. Volvo's Safety Concept Car While Volvo’s safety lineage sometimes limits how far designers can go, it also provides unique opportunities that other auto makers might not be able to capitalize on. Volvo engineers provided a glimpse of how safety can be a strong design element via its Safety ...
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