STOCKHOLM — Volvo Cars is hoping to attract younger buyers, especially women, with its new S60 unveiled early this month in Stockholm and New York simultaneously. Volvo Car President Hans-Olov Olsson tells Ward's that of the 100,000 cars the company hopes to sell annually worldwide, 35,000 to 40,000 are targeted for sale in North America. The starting price will be US$29,900, compared with SK215,900 (US$24,805) in Sweden. The only major difference between the North American and European ...
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