Ford Motor Co.'s March 1999 take-over of Volvo Cars has expanded Volvo's product potential, almost exponentially. Wolfgang Reitzle, the chairman of Ford's PAG group, which now includes Volvo, wants the replacement for the S40/V40 to be smaller to allow a more logical and competitive lineup. Today, as in the past, Volvo's big cars (S80 and S60) are too close in size, price and positioning. The new, long-term strategy throws out the existing Volvo platforms in favor of more modern basic ...
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