WOLFSBURG, Germany – Volkswagen AG plans to take a step back from its recent upscale market push in the U.S., choosing instead to strengthen its brand by focusing on its core segments of affordable, entry-level vehicles. “VW has moved away from the ‘people’s car’ image known in the U.S.,” Volkswagen of America Inc. President and CEO Adrian Hallmark says here at the auto maker’s global headquarters, noting price cuts are part of the plan to remedy this. “VW has to move upward in a ...

Premium Content (PAID Subscription Required)

"VW Returning to Roots in U.S." is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.