Volkswagen Group of America Inc. will make electronic stability program technology standard across the board on Volkswagen-brand vehicles for the ’09 model year.

In making the move, VWA beats the National Highway Traffic Safety Admin. deadline requiring ESP on all vehicles by ’12. It also becomes the first non-luxury brand to make the technology standard across the board, VWA says.

“ESP has been available on all Volkswagens in the U.S. for several years,” VWA CEO Stefan Jacoby says. “Now, making ESP standard across our entire line reinforces Volkswagen’s commitment to safety for all our customers, and further shows why we are a market leader in offering some of the safest vehicles on the road today.”