When DaimlerChrysler AG hired Webasto Roof Systems Inc. to design and build the modular glass top for the new Mercedes C-Class sports coupe, the auto maker estimated that 30% of buyers would opt for this more expensive “panorama” lid. The sports coupe was on U.S. roads for less than eight months when it became obvious that the folks in Stuttgart greatly underestimated demand for the innovative sliding sunroof. Even in the closed position, the smoked, tempered-glass roof affords backseat ...

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