CHANTILLY, France – What's after "zoom-zoom" for Mazda Motor Corp., which has centered its advertising campaign worldwide on the slogan? It's been so successful in the last year that it's almost become a global catch phrase. But no ad campaign lasts forever, even though some enjoy greater longevity than others. Were it creatively so-so, “zoom-zoom” might disappear altogether. New Mazda3 ads will retain element of popular “zoom-zoom” campaign. Nevertheless, Mazda plans to drive ...

Premium Content (PAID Subscription Required)

"What Follows Mazda’s Zoom-Zoom?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.