Late last year everyone praised GM for its 0% financing initiative, a move that kick-started auto sales after they fell to almost nothing following the Sept. 11 attacks. The 0% campaign was SO successful that most industry experts predicted a terrible payback: sales would fall off a cliff as soon as the campaign ended, they promised. Well, it’s late April, and that cliff still isn’t in sight. Ward’s Automotive Reports, our sister publication, predicts the annual selling rate for ...

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