Believe it or not, in the 1950s Chrysler tried to sell to “the women’s market” by painting one of its models pink and changing its name from Royal Lancer to La Femme. Not surprisingly, it La Flopped. And while that strategy may sound like a joke, most efforts targeting “the youth market” are just as clueless. Analysts say that instead of developing new vehicles that are aimed to be in synch with the tastes of a new generation, companies too often try to pawn off dated designs and old ...
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