Believe it or not, in the 1950s Chrysler tried to sell to “the women’s market” by painting one of its models pink and changing its name from Royal Lancer to La Femme. Not surprisingly, it La Flopped. And while that strategy may sound like a joke, most efforts targeting “the youth market” are just as clueless. Analysts say that instead of developing new vehicles that are aimed to be in synch with the tastes of a new generation, companies too often try to pawn off dated designs and old ...

Premium Content (PAID Subscription Required)

"Will Automakers Ever Learn How to Sell to Young Buyers?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.