AUBURN HILLS, MI – Chrysler Group anticipates shattering its expectation concerning the Jeep Wrangler’s sales mix in 2005, suggesting the company will continue to pull in big profits from the barebones SUV. Jeff Bell, vice president-Chrysler and Jeep brands, says the mix of high-end Wrangler sales is outpacing initial projections by nearly a three-fold pace. “The Rubicon version, which is really $30,000, is exceptionally popular, much more than we thought,” Bell says during a Jeep ...
Premium Content (PAID Subscription Required)
"Wrangler Mix More Profitable than Forecast" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642