AUSTIN, TX – When Nissan North America Inc. launched its Xterra midsize SUV in the U.S. in 1999 as a ’00 model, it aimed the vehicle solely at college- and post-graduate-aged men. The vehicle’s sporty, muscular styling, in combination with its off-road abilities, was exactly what was called for to reach this coveted audience. The price was affordable at about $18,000. However, Nissan now admits the vehicle actually sells better to women than men (55% female buyers), and the average age ...
Premium Content (PAID Subscription Required)
"Xterra Still Gen-X Friendly But Likely Pricier" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642