NEW YORK, Feb 14 (Reuters) - Nielsen Co., the marketing research firm, has struck a deal with DirecTV Group Inc. to study viewing habits of customers who subscribe to the satellite television service, the companies said on Wednesday.
Under the agreement, privately held Nielsen will use anonymous data from a panel of 300,000 DirecTV customers to develop new statistics and measurements about viewing patterns.
While DirecTV is the No. 1 satellite television provider, ...
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