Retail Front http://wardsauto.com/blog/96659/feed en Dead Rockers Enliven Today’s Car Ads http://wardsauto.com/blog/dead-rockers-enliven-today-s-car-ads <div class="node-body blog-body">Acura draws pans, praise for TV spot featuring the voice of Sid Vicious </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/dead-rockers-enliven-today-s-car-ads" target="_blank">read more</a></p> http://wardsauto.com/blog/dead-rockers-enliven-today-s-car-ads#comments Blog Auto Makers Dealers Sales & Marketing U.S. Acura Advertising Retail Front Mon, 29 Sep 2014 11:56:00 +0000 1125151 at http://wardsauto.com Who’s Afraid of Elon Musk? http://wardsauto.com/blog/who-s-afraid-elon-musk <div class="node-body blog-body">And the answer is: Just about everybody.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/who-s-afraid-elon-musk" target="_blank">read more</a></p> http://wardsauto.com/blog/who-s-afraid-elon-musk#comments Blog Dealers North America U.S. Dealerships Retail National Automobile Dealers Association (NADA) Retail Front Mon, 15 Sep 2014 12:17:00 +0000 1113311 at http://wardsauto.com Dodge Undergoes Brand ‘Purification’ http://wardsauto.com/blog/dodge-undergoes-brand-purification <div class="node-body blog-body">The brand moves from overall mainstream to so-called mainstream-performance. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/dodge-undergoes-brand-purification" target="_blank">read more</a></p> http://wardsauto.com/blog/dodge-undergoes-brand-purification#comments Blog Auto Makers Dealers North America U.S. Dodge Fiat-Chrysler: What's Next Retail Front Tue, 19 Aug 2014 12:04:00 +0000 1085501 at http://wardsauto.com Tesla Is Wrong, Franchise System Is Better http://wardsauto.com/blog/tesla-wrong-franchise-system-better <div class="node-body blog-body">The biggest irony of the automotive industry is the companies that make cars and trucks don’t know how to sell them. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/tesla-wrong-franchise-system-better" target="_blank">read more</a></p> http://wardsauto.com/blog/tesla-wrong-franchise-system-better#comments Blog Auto Makers Dealers Sales & Marketing North America U.S. Tesla Dealership Management Retail Front Thu, 31 Jul 2014 12:17:00 +0000 1068181 at http://wardsauto.com Go Mobile or Go Home http://wardsauto.com/blog/go-mobile-or-go-home <div class="node-body blog-body">Dealers should realize people are engrossed with their smartphones. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/go-mobile-or-go-home" target="_blank">read more</a></p> http://wardsauto.com/blog/go-mobile-or-go-home#comments Blog Dealers North America U.S. Internet Marketing Retail Front Tue, 29 Jul 2014 12:11:00 +0000 1067881 at http://wardsauto.com Dealers Blamed for Dismal EV Market http://wardsauto.com/blog/dealers-blamed-dismal-ev-market <div class="node-body blog-body">If Tesla were convinced the existing dealer infrastructure was truly motivated and capable of selling its cars, then this dust-up and threats of litigation never would have occurred.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/dealers-blamed-dismal-ev-market" target="_blank">read more</a></p> http://wardsauto.com/blog/dealers-blamed-dismal-ev-market#comments Blog Auto Makers Dealers Sales & Marketing Vehicles & Technology North America North America - Regional U.S. Dealerships Tesla Dealership Management Electric Vehicles Fuel Economy Inventories Product Development Bruce Belzowski Consumer Reports Electric Vehicles Luke Tonachel Natural Resources Defense Council University of California-Davis University of Michigan Transportation Research Institute Retail Front Mon, 28 Jul 2014 12:00:00 +0000 1068101 at http://wardsauto.com Tesla Salespeople Would Make Great Museum Curators http://wardsauto.com/blog/tesla-salespeople-would-make-great-museum-curators <div class="node-body blog-body">The automaker’s salespeople do a couple of things right but enough wrong to finish dead last in a mystery-shopping study.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/tesla-salespeople-would-make-great-museum-curators" target="_blank">read more</a></p> http://wardsauto.com/blog/tesla-salespeople-would-make-great-museum-curators#comments Blog Dealers North America U.S. Dealerships Retail Retail Front Fri, 11 Jul 2014 12:19:00 +0000 1054901 at http://wardsauto.com GM Blues, Sergio Walks the Line, 97-Month Loans http://wardsauto.com/blog/gm-blues-sergio-walks-line-97-month-loans <div class="node-body blog-body">Where do you begin with the telling of these crazy stories?</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/gm-blues-sergio-walks-line-97-month-loans" target="_blank">read more</a></p> http://wardsauto.com/blog/gm-blues-sergio-walks-line-97-month-loans#comments Blog Auto Makers Dealers North America U.S. Chrysler General Motors Retail Retail Front Tue, 01 Jul 2014 13:19:00 +0000 1051091 at http://wardsauto.com Car Sharing Could Help, Hurt Auto Sales http://wardsauto.com/blog/car-sharing-could-help-hurt-auto-sales <div class="node-body blog-body">Some people think car collectivism is up and coming. But the auto industry prefers that individuals, not groups, buy vehicles. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/car-sharing-could-help-hurt-auto-sales" target="_blank">read more</a></p> http://wardsauto.com/blog/car-sharing-could-help-hurt-auto-sales#comments Blog Auto Makers Dealers North America U.S. Auto Makers Dealerships Ford Retail Retail Front Fri, 06 Jun 2014 12:11:00 +0000 1033411 at http://wardsauto.com Can GM Get Its Mojo Back? http://wardsauto.com/blog/can-gm-get-its-mojo-back <div class="node-body blog-body">Recalls deliver body blows to potential conquest sales.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/can-gm-get-its-mojo-back" target="_blank">read more</a></p> http://wardsauto.com/blog/can-gm-get-its-mojo-back#comments Blog Auto Makers Dealers North America U.S. General Motors Retail Retail Front Tue, 27 May 2014 12:13:00 +0000 1025791 at http://wardsauto.com Executives in Pinstripes Replace Salesmen in Plaid http://wardsauto.com/blog/executives-pinstripes-replace-salesmen-plaid <div class="node-body blog-body">Publicly owned dealership group Asbury Automotive shows that the used-car business isn’t what it used to be. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/executives-pinstripes-replace-salesmen-plaid" target="_blank">read more</a></p> http://wardsauto.com/blog/executives-pinstripes-replace-salesmen-plaid#comments Blog Dealers MegaDealer North America U.S. Asbury AutoNation Dealerships Lithia Motors 2014 WardsAuto MegaDealer 100 Remarketing Retail Front Mon, 05 May 2014 12:30:00 +0000 1005371 at http://wardsauto.com Stonewall Mike Jackson Takes a Stand http://wardsauto.com/blog/stonewall-mike-jackson-takes-stand <div class="node-body blog-body">The CEO of AutoNation says the largest dealership chain in the country might start generating its own sales leads, rather than relying on others.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/stonewall-mike-jackson-takes-stand" target="_blank">read more</a></p> http://wardsauto.com/blog/stonewall-mike-jackson-takes-stand#comments Blog Dealers North America U.S. Dealerships Internet Marketing Retail Front Mon, 28 Apr 2014 13:15:00 +0000 1002071 at http://wardsauto.com Dealers to the Rescue…Again http://wardsauto.com/blog/dealers-rescue-again <div class="node-body blog-body">GM dealers must do damage control, hold some hands and try to prevent existing customers from becoming ex-customers who trash the brand for the rest of their lives. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/dealers-rescue-again" target="_blank">read more</a></p> http://wardsauto.com/blog/dealers-rescue-again#comments Blog Auto Makers Dealers North America U.S. General Motors Lexus Toyota Retail GM's Recall Crisis Retail Front Wed, 09 Apr 2014 12:35:00 +0000 991641 at http://wardsauto.com I’ve Seen This Movie Before http://wardsauto.com/blog/i-ve-seen-movie <div class="node-body blog-body">Another automaker faces safety allegations about what was known and when.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/i-ve-seen-movie" target="_blank">read more</a></p> http://wardsauto.com/blog/i-ve-seen-movie#comments Blog Auto Makers Dealers Vehicles & Technology North America U.S. General Motors GM's Recall Crisis Retail Front Wed, 19 Mar 2014 12:03:00 +0000 975731 at http://wardsauto.com You Are Under My Power…Now Read This http://wardsauto.com/blog/you-are-under-my-power-now-read <div class="node-body blog-body">Marketers do many creative things. Hypnotizing consumers isn’t one of them. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/you-are-under-my-power-now-read" target="_blank">read more</a></p> http://wardsauto.com/blog/you-are-under-my-power-now-read#comments Blog Dealers North America Auto Makers Dealerships Information Technology Internet Marketing Retail Front Fri, 07 Mar 2014 12:35:00 +0000 968951 at http://wardsauto.com