Pepsi wins movie product placement 'Oscar'


By Trevor Datson LONDON, Feb 20 (Reuters) - PepsiCo Inc. may be only the world's No. 2 soft drinks maker, but in terms of product placement on the big screen it outranked every other brand on the planet in 2004. Brandcameo, a product placement offshoot of consultants Brandchannel (, awarded its top tongue-in-cheek "accolade" to the maker of Pepsi, Aquafina and Mountain Dew on Sunday after the Pepsi brand featured in no less than one in five No. 1 U.S. movie box ...

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