U.S. luxury-vehicle sales are up 9.0% through May, outpacing the overall industry growth of 7.1%. Which luxury brand do you think will gain the most market share in 2013?

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on Jun 10, 2013

I understand the logic in thinking Caddy will be the top dog, but when you think about it I disagree. While they are a huge presence in this market, they are still bringing the same product they have had for a few years, without major innovations or redesigns. Compare that to Licoln, who have undergone a major facelift, new technologies (at least for Lincoln), and have invested heavily in an aggressive ad campaign, and I think you will see a large gain in their market pressence. While they may not overshadow the bigger Cadillac, BMW and Mercedes sales figures, you will see a hug percentage increase in the number of first time Lincoln buyers, and a huge draw from the young 30-40 year olds who are going to be attracted to the new look and tech packed vehicles. They may loose the diehard Lincoln fans, but I think you'll see its worth it in the end.

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