Pressure on as Zetsche era dawns at Daimler

Newswire

By Michael Shields, European Auto Correspondent FRANKFURT, Dec 23 (Reuters) - A sense of getting down to serious business pervades DaimlerChrysler as Dieter Zetsche takes over as chief executive of the world's fifth-biggest carmaker at the turn of the year. Zetsche brings a U.S.-style focus on profits and efficiency that the German executive honed during a tough but successful turnaround of U.S. arm Chrysler. With Juergen Schrempp gone along with his grand vision of building a global ...

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