TRAVERSE CITY, MI – Sexy battery-electric vehicles from Tesla and others are in the news, but Toyota, which arguably has more experience selling electrified vehicles than anyone, outlines a very different electrification strategy at the Center for Automotive Research’s Management Briefing Seminars here.

Ben Schlimme, powertrain executive program manager-Advanced Planning and Research, Toyota Motor North America, presents a vision of the future that includes a broad portfolio of hybrid-electric vehicles, plug-ins and fuel-cell cars and trucks going out to 2050.

Citing Toyota’s history of success selling electrified vehicles, including 10 million hybrid-electric vehicle sales globally since 1997 and 3.2 million in the U.S., he says success is born out of delivering a compelling value proposition to consumers in an ever-evolving market, not selling a specific type of propulsion system.

Toyota is developing many powertrains for the future, including a fuel-cell system for heavy-duty commercial trucks, but Schlimme still is bullish on Toyota’s latest internal-combustion engines which now are exceeding 40% thermal efficiency, an almost unheard-of number in the engine world until recently.

In fact, he spends a good part of his presentation touting Toyota’s new 2.5L Dynamic Force engine in the ’18 Camry that delivers 206 hp and 41 mpg (5.7 L/100 km) on the highway.

Not only does the engine offer compact-car-like mileage in a large family sedan, but it is designed to mate well with electric motors in HEV configurations.

Electrification and internal-combustionengines partner well together, he says, and the two promise to deliver high efficiency and customer-pleasing performance in mainstream Corolla-type vehicles for decades to come.

“Electrification will play a significant role in the future, but that doesn’t mean the death of the ICengine,” Schlimme emphasizes.

“Our electrification pathway relies on these improvements of our internal-combustion engine, hence we put a lot of effort ensuring that this base engine delivers on those principles.”

The automaker also has created a fuel-cell-powered commercial truck with a range of 300 miles (483 km) that quickly can be refueled and makes 1,300 lb.-ft. (1,763 Nm) of torque.

And Toyota has a business plan for battery-electric vehicles he can’t yet reveal. However, he says the plan provides for electricvehicles in specific segments and markets. “There’s not one single (EV) solution for the market,” Schlimme says.