BEIJING – Dongfeng-Nissan Passenger Vehicle Co. Ltd., a division of Dongfeng Motor Co. Ltd., unveils a new brand named “Venucia” or “Qichen” (meaning “morning star” in Chinese) here, making it the third JV in China to launch an independent marque. “The intellectual property of the Venucia (brand) will belong to the Sino-Japanese joint venture,” says Xu Ping, chairman and president of Dongfeng Motor Corp. The brand will be developed specifically for the local Chinese market, and the ...
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