DRB-Hicom has enlisted foreign automakers to help boost sales of its wholly owned Proton subsidiary, but the Malaysian conglomerate recognizes change must come from within, as well. Chairman Mohamad Murtaza says in DRB-Hicom’s annual report that volume dictates success in the auto industry, and efforts to raise annual Proton production to 500,000 units over the next five years are key. “We aim to be the leader again in the local market through ensuring the quality of our ...
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