Its plant in Changsu, China, remains under construction and not a single production-ready vehicle exists, but Shanghai-based Qoros Auto is causing major branding problems for South Korea’s Kia. Kia launched its first rear-drive fullsize luxury car as the K9 in Korea in May, but in July announced the vehicle would be called the Quoris in export markets, including the U.S. if the auto maker decides to sell it there. However, Qoros Auto, founded in 2007 as a 50-50 joint venture ...

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