MILFORD, MI – General Motors will characterize the new crash-avoidance technology rolling out at its Cadillac division as a driver aid, realizing Americans typically do not want to pay extra for safety. “We’re telling people we can make them a better driver,” Cadillac marketing chief Don Butler tells WardsAuto during a demonstration of the technologies coming on ’13 ATS, XTS and SRX models. “We’re not Volvo,” he adds, referring to the ...

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