CHELSEA, MI – Trim packages and their respective exterior badging have proved to be a marketing challenge for U.S. auto makers, but in recent years some have cultivated sub-brands to better appeal to small, but dedicated, fan bases. For example, GMC’s Denali evolved from chrome accents and leather seats to first-name recognition among luxury SUV buyers, sometimes supplanting the name of the model that included the trim package. Chevrolet’s SS has been a popular marque ...

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