Chrysler is boosting its marketing for the Dodge Dart, with an expanded scope targeting young, multicultural drivers. The auto maker again enlists Pitbull, a Cuban-American rapper from Miami, for a nationwide campaign. The musician has been linked with Fiat’s marketing efforts for the 500 subcompact. In television ads debuting this week, a song titled “Drop 2 the Bottom” plays in the spots targeting African-American and Hispanic-American buyers and will air on ...

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