NEW YORK – Coinciding with the launch of new diesel-powered 3- and 5-Series models in the third quarter, BMW plans a broad-based marketing campaign to sell what is decidedly European technology to American car buyers. “We won’t dwell on diesel’s past,” Dan Creed, BMW North America vice president-marketing, tells the International Motor Press Assn. here. “The question is simple: Fuel economy is the issue.” Creed promises BMW will eschew a huge ...

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