says its Ram ProMaster cargo van will retail at a base price of $28,360, putting it close to competitors and considerably less than the Mercedes/Freightliner Sprinter from segment-leader .
Although the cargo van costs more than theNV’s $25,420 and E-Series’ $27,325, the price is well below the Sprinter’s $36,290.
The ProMaster van was unveiled at the Chicago Auto Show last month, adding to an intensifying race for auto makers to capture commercial-van buyers.’s Transit debuts in North America this year.
The ProMaster is significant for, as it marks the next major collaboration with partner . The van’s architecture is based on the European Fiat Ducato.
A cutaway version of the ProMaster will retail at $26,030, while a chassis-cab model stickers at $26,530. Chrysler also will offer a 5-year, 100,000-mile (160,934.4-km) warranty to new customers.