DEARBORN, MI – Ford officials dismiss reports of younger buyers steering away from manual transmissions, saying the auto maker is seeing an uptick in take rates among Fiesta and Focus buyers. As a result, expect a heavy marketing play designed to lead millennial buyers into its “hot hatches,” ranging from the top-trim Focus Titanium – which added a manual transmission option last year – to the high-performance ST models. “Our Fiesta manual mix has ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.