75 Years Ago (October 1938): Q4 Outlook Bright; New Models Bow; WAR Sees 4.0 Million in 1939 With dealer orders for new cars on the rise, Ward’s Automotive Reports, in its Oct. 1, 1938, issue, outlines the reasons for its positive fourth-quarter outlook. Chief among them, dealer new-car inventory is “extremely low” compared with an overabundance of vehicles a year earlier. Second, consumer interest in new cars is high, whereas it was “apathetic” at this ...
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