75 Years Ago (September 1938): Future of Auto Shows Questioned; Lower Priced ’39s; Canada Output Picks Up; New Entry Models Coming; Dealer Inventory Low In its Sept. 3, 1938, issue, Ward’s Automotive Reports editors question the wisdom of auto makers unveiling new models in advance of the round of auto shows that begin in November. “At one time the shows were curtain-raisers on the model year; their dramatic surprise element made them vehicles of enormous publicity value as ...
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