TRAVERSE CITY, MI – Everybody knows Gen Y people are different from aging Baby Boomers, but it’s a surprise to learn they love their cars more than the Boomers do, 63% to 51%. Ralph Blessing, executive vice president for marketing researcher GFK, studied the two generations to determine what makes them tick and what automotive features might be required in 2020 to meet the expectations of these two disparate groups with sometime similar outlooks. Both generations like ...
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