DEARBORN, MI – Challenged with burnishing the tarnished Taurus nameplate, Ford Motor Co. next week launches a marketing program that distinguishes the all-new model from its predecessor. “People know what a Taurus is, but we’ve got to reintroduce Taurus as a brand to them,” says Mike Crowley, manager-Ford Car and CUV Marketing. Whereas in recent years the Taurus could be characterized as an inexpensive, safe, roomy and capable vehicle, it desperately lacked the design panache and cutting ...
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