Media reports say that GM is setting up a team to aggressively promote its products to women, black, Hispanic and Asian vehicle buyers in the U.S., noting that these are the markets where GM products are most “underrepresented.” The automaker, whose U.S. market share has slid to about 30%, has set up the Center of Expertise on Diversity to increase GM’s understanding of multicultural consumers. It appears that GM finally is recognizing a vast buyer potential long overlooked. So ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.