Analysts are divided over whether Fiat Auto SpA's plans to bring the Alfa Romeo brand back to the U.S. after a more than 10-year absence is a good move. But one observer says the strategy just might work, if pricing is right and expectations kept within reason. The Italian performance brand, which pulled up its American stakes in 1995, likely will wait to make its return until its new Spider debuts sometime in 2007, insiders say. Alfa Romeo chief Karl-Heinz Kalbfell tells Ward's the ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.