Despite pressure from automakers to avoid public wrangling over future automotive applications, the Aluminum Assn. Inc. is considering new marketing efforts to combat numerous high-profile programs funded by the American Iron and Steel Institute. “The automakers tell us they'd rather not have a public squabble. But we can't tell steel to stop,” says Richard L. Klimisch, Aluminum Assn. vice president-automotive. “They're clearly going full bore on this. So we are going to have to step it ...

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