Despite pressure from automakers to avoid public wrangling over future automotive applications, the Aluminum Assn. Inc. is considering new marketing efforts to combat numerous high-profile programs funded by the American Iron and Steel Institute. “The automakers tell us they'd rather not have a public squabble. But we can't tell steel to stop,” says Richard L. Klimisch, Aluminum Assn. vice president-automotive. “They're clearly going full bore on this. So we are going to have to step it ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
LisaWilliamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.