DETROIT – Audi of America Inc. is implementing plans to transform the German luxury car maker into a customer sales and service leader, a position that has eluded the brand for years. The auto maker ranked below all major luxury brands, and the industry average, in the 2002 J.D. Power and Associates customer service index study of the U.S. market. It even fell behind non-luxury marques including Saturn, Buick, Mercury, Chrysler and Honda. The results were similar in the sales ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.