LOS ANGELES – Audi of America Inc. plans to boost its marketing spending by as much as 15% this year as it expands its product range to include the new A3 entry-level car. Audi sales fell 9.8% in the U.S. in 2004 to 77,917 vehicles, according to Ward's data. While sales are running 4.9% below year-ago at 44,655 units through April, Audi's chief marketer says he expects the U.S. unit to report a slight increase in overall volumes this year. “We will exceed our numbers in the U.S. from ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.