As if launching a new automotive brand isn’t risky enough, try doing it in wartime. That’s what Toyota Motor Corp. officials are facing as they roll out Scion in an already shaky U.S. market that is just beginning to feel the effects of the war in Iraq. The industry, which has been on a wild ride since the Sept. 11, terrorist attacks, now is coming up against the prospects of a protracted conflict in the Middle East and a prolonged economic crisis, plus potentially wild fluctuations in ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.