A lack of internal communication at General Motors Corp. is to blame for the Pontiac Aztek's awkward appearance — not a failed effort by a company with a boring image to develop a hip vehicle, suggests design consultant Curt Bailey. “I thought that Aztek was potentially a botched attempt to put emotion into a product — that they got too close to the hate side without enough of the love side,” says Mr. Bailey, president of Sundberg-Ferar, a Detroit-based product design firm. “The more ...
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