MUMBAI – Volkswagen India Ltd. will count on its upcoming Beetle small car more for building image than volume. VW India will begin importing the iconic sedan next year from Volkswagen de Mexico S.A. de C.V. Priced at about Rs2 million ($44,936), including a 104% duty, the new Beetle, at least initially, will not be aimed at the masses. “At present, (the) Beetle is our brand-building tool, as VW prepares to get into the highly competitive Indian compact-car segment by 2010,” VW India ...
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