The second time’s the charm. That’s what Ford executives promise will be the case with their latest global engineering strategy. The last time the auto maker tried to coordinate engineering activities worldwide in order to cut development and manufacturing costs, things didn’t work out too well. Under the Ford 2000 scheme, led by former CEO Alex Trotman in the late-1990s, Ford sought to develop “world cars” that could be engineered in either Europe or the U.S. and built both places ...
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