MADRID – It’s looking a little like the U.S. in the 1950s here, as auto makers try to pep up car sales with 2-tone paint jobs on key new models. SEAT SA is leading the movement with a bicolor version of its Toledo hatchback featuring an upper body painted in gray and lower panels in red. Only days after the Toledo is launched, Lancia SpA rolls out a similar version of its Ypsilon model, in this case with a red upper body and a soft pink lower section. Bicolor Toledo SEAT ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
LisaWilliamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.