BMW AG has a problem, the kind most auto makers want. The auto maker can’t build the new Mini Cooper compact car fast enough to satisfy customer demand. Bucking the SUV trend, the Mini is a hot seller Waiting lists per dealership are about 200-people long. The wait for the base model is about two months, and some buyers must wait up to seven months for delivery of the performance S model. Through 70 dealers, BMW of North America, Inc. expects to sell 15,000 Minis this year ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.