BMW of North America LLC is targeting the ultra-rich with its new 760Li, which comes complete with a customized Yachtline interior package developed by BMW Individual, the Bavarian auto maker’s customization unit. The 760Li Yachtline was designed for customers who also own a yacht and wish to take the feeling of their luxury watercraft with them on the open road. The interior, in particular, gives the 760Li Yachtline its maritime character: The trim in the cockpit and in the rear ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.