KIRKLAND, WA – While most auto makers are busy trying to cram as much advanced technology as possible into their vehicles, Kia Motors America President and CEO Peter Butterfield believes there still is a place in the U.S. market for low-tech or no-tech vehicles. “Nobody even builds cars with crank windows anymore,” laments Butterfield. “I said when we were doing (the new '06) Rio, 'Let's put the crank windows in; keep the costs down.' Somebody said, 'No, it costs more.'” However, Rio ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.