CHICAGO – The mistake General Motors Corp. made with its Oldsmobile division won’t be repeated with Buick, a company executive says. "Olds' problem was no clarity of what it was or where it was going,” says C.J. Fraleigh, who took over as general manager-Buick and Pontiac-GMC divisions earlier this year after three years leading GM’s corporate advertising efforts. LaCrosse is part of Buick $3 billion revitalization plan. “Buick has a long history and clear, defined plans for ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.