YOUNTVILLE, CA – As Cadillac moves forward with aggressive styling with sportier driving dynamics, it may look to the past for a marketing vehicle to ignite customer excitement, says a senior brand executive. General Motors Co.’s luxury marque is exploring store-level “product premieres” to introduce its new models, Marketing Manager Don Butler says, recalling simpler times when dealerships trumpeted the new arrivals. “The start of a model year was an event,” Butler tells Ward’s during a ...
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