Better brand management is the rationale behind DaimlerChrysler Corp.'s decision to lower the curtain on the Dodge and Plymouth nameplates in Canada and Ford Motor Co.'s move to scale back the visibility of its Mercury badge there. Ford says it will reduce emphasis on its Mercury brand in Canada beginning Oct. 1. While the Mercury name won't vanish entirely, the automaker says it will appear on only two models in Canada, the Grand Marquis and Cougar for the '00 model year. Canada's 124 ...
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